Friday, March 27, 2015

An Inconvenient Truth

To a food corporation, the deep, four-year long California drought is just a supply issue. Do they not want the customer to feel bad or resent them for not supplying us with lettuce? They reduce it to an "inconvenience," but it's so much more than that.

I don't think WF should downplay this serious, exceptional drought in a region that supplies a huge amount of our nation's produce as "a weather issue." The biggest brand name in food responsibility ought to be an educator. I think we're all brave enough to buy our vegetables and think about drought, to consider what it takes to feed us all so well, don't you?

Are you, grocer, brave enough?


  1. I'm glad you spoke out about this commercial denial of what we must face and respond to (every aspect of climate change). It reminds me to seek out more opportunities to do the same. As for educating, you are very good at that. Selfishly, I hope that you come out to the Pacific Northwest to teach some day! Leslie in Oregon

  2. Excellent point. It's way to easy for us East Coasters to completely forget how tied we - and everyone who lives between the coasts - are to the food belt of California. Sure, we get lots of produce from closer places, but even here much of our food comes from California - as long as it rains. We all need to be aware of the terrible drought and the harm it is doing. Good wake up post.

  3. Outside of our prime growing season, I rely heavily on California. After that, florida probably comes in second, and scattered other states. In season, we're pulling in from several states, northern and California. We've put as many eggs in that basket as possible.